WE ARE A GLOBAL ADVERTISING COMPANY.
OUR MISSION IS TO UTILIZE THE PUBLIC LANDSCAPE, THROUGH ADVERTISING, PRODUCT, PACKAGING, FASHION, AND FILM, TO BEAUTIFY AND SIMPLIFY THE WORLD.
" LESS, BUT BETTER "
- DIETER RAMS
S O N Y
SPECULATIVE ADVERTISING CAMPAIGN FOR SONY HOME ENTERTAINMENT SYSTEMS IN THE NEAR, AND FAR, FUTURE.
B A S I C S P S A
OVER 99% OF ADVERTISING IS FOCUSED ON SUPERFLUOUS CONSUMERISM.
THIS PUBLIC SERVICE CAMPAIGN SHIFTS THE FOCUS OF THE POPULOUS ON TO OBTAINING AND RETAINING THE ESSENTIAL RESOURCES NEEDED TO SURVIVE.
F U T U R E L O G O
Major brands occupy the most dominant space in our visual landscape, through their ubiquitous duplication in products, packaging, and advertising.
What will be the expressions , and responsibilities, of logo design in the future, as we accept the importance of the most visible and repetitive visuals in the world?
Will corporate logos continue to change en masse simultaneously, while remaining homogeneous in visually?
This collection of artwork offers foresight into one such future global stylistic branding overhaul.
R P G
How will consumerist fashion, be conceived, fabricated, transported, maintained, and replaced, in the next 1000 years? This collection of prototypes offers a preview, of how streetwear will be defined in the future.
F I N E A R T
What will be the aesthetic demands, and new desires for visual taste, as the populous of the future acquire a more complete lexicon of graphics, through increasingly diverse and thorough mass media consumption?
This collection of artwork, offers a preview, of how visual art will be realized in the future.
This collection of artwork, offers a preview, of how visual art will be realized in the future.
L O G O D E S I G N
h@taa.world | X
© THE ADVERTISING AGENCY